Over TikTok Meetup: don't make ads, make TikToks

TikTok Meetup: don't make ads, make TikToks


If there’s one social media platform that dominated 2020, it’s undoubtedly TikTok. This webinar will give you a 30min immersion into the short-form video app. We’ll discuss its unique features and advertising formats, share tips & best practices for content creation and look at examples of successful brand activations.

  1. Introduction
  2. What is TikTok and why should you care
    (statistics about downloads, growth)
  3. Who’s on TikTok
  4. Marketing on TikTok
    (5 main ad formats and examples, Creative Tools, working with influencers)
  5. Best practices
    (tips for content and creative)
  6. Case studies
  7. Q&A

Although Rob is Belgian, this webinar will be done in English. You can also interact in Flemish or French.

Your participation

It's covid time, so this FeWeb MeetUp will happen online.

You can't make it at that time?
No worries, as a registered participant you'll get the link to the recording of the webinar. 

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About the speaker

RobVanAlphen_1080x1080.pngRob van Alphen is one of the early adopters of social media and has spent the last decade building and leading customer-centric digital strategies for some of the biggest brands in Europe, the Middle East & Southeast Asia. Before launching his own consultancy, Rob spent 5 years in Dubai as part of the management team of the largest luxury retailer in the Middle East overseeing a portfolio of 70+ brands – from Gap to Gucci.


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