This webinar gets you up-to-date in 1 hour. 

The creator economy is moving fast. Budgets are shifting, formats are evolving, and the rules around AI, usage rights and disclosure are getting tighter. If you work with creators, whether you are one, represent them or advise brands, 2027 will look different from today.

Join us for a free, fast and data-driven webinar that shows you exactly what is changing and what to do about it.

Part 1: The market shifts, by Klara Verzele | KLARENCE.

Klara will unveil the key market shifts of the creator economy in 2027.

Klara has been in the game for almost ten years, first as a content creator and now as an influencer marketer and creator economy expert. She brings real data, numbers and benchmarks, structured around the key market shifts. She closes with the Creator Economy 2027 Snapshot: one slide with the most important shifts brands should take into 2027.

Part 2: The legal reality, by Elisa Volpi | Van der Volpi

Elisa will connect her legal insights directly to these market shifts.

Klara showed you what is changing. Now let’s look at what those changes mean from a legal perspective. Elisa is an IP attorney and a creator herself (@italiansinbelgium), so she knows both the rules and the reality of building content online. She translates the shifts into concrete points to consider on: contracts, IP and usage rights, exclusivity, disclosure, AI, music copyrights, and more

No dry legalese, just practical legal safety for your creative work.

Part 3: Open Q&A

Ask your questions live, in English or Dutch.

Why join?

• Walk away with benchmarks you can use in your next brief, pitch or negotiation
• Understand the legal risks before they become costly mistakes
• Hear the market view and the legal view in one session
• It’s free, and the session will be recorded, so even if you can’t attend live you get access to the video

Free webinar offered by the Influencer Marketing Alliance by FeWeb

Speakers

Klara Verzele
I'm an influencer marketer, creator economy expert and proud owner of KLARENCE. Influence isn’t about numbers, but about connection. I started out as a content creator almost ten years ago and discovered how powerful stories build relationships between brands and people. I have therefore incorporated these years of experience into this webinar.

 
Elisa Volpi
I'm an IP attorney and a content creator myself (@italiansinbelgium), so I understand both the rules and the reality of building content and campaigns online. I help brands, agencies and creators navigate the legal side of their online presence: from IP/usage rights and contracts, to the rules and laws around the Social Media world. You build the content, campaign and brand; I help you understand the risks, protect what you create and avoid costly legal mistakes. No dry legalese, just practical legal safety for your creative work.

Participation

Your participation is free, kindly offered by the Influencer Marketing Alliance by FeWeb.
This session (in English) will be recorded, you'll get access to the video. 

Hungry for more?

• Join the Influence Marketing Masterclass by Klara Verzele on 17 November
• Join the webinar Legal mistakes concent creators make online by Elisa Volpi on 25 November